IVR, helpdesk, CRM and Customer Service for Dummies

For many small businesses or startups life is all good till it comes to customer service or providing support. When suddenly the volume of calls and emails start going up way more than what a 2-3 person team (usually the business owner or founders) can handle. Suddenly the barrier to increasing scale seems more and more difficult to handle. Thats why a lot of businesses and startups think it is critical have a lot of money upfront or get funding for any idea that is B2C or retail focussed. And till a few years back that was indeed true. All IVR, phone systems and Customer service solutions were targeted towards the big enterprise markets. There were no easy to use yet powerful and scalable solutions for SMBs.